LUISA ALEXANDER
At Luisa Alexander, fine jewelry begins with uncompromising quality.
We believe true luxury is timeless, which is why every piece is crafted with the highest standards — from the purity of our 18K gold to the careful selection and treatment of each stone. We choose excellence over shortcuts, even when it means a higher cost, because exceptional craftsmanship is always worth it.
But what makes Luisa Alexander truly special goes beyond quality.
Every piece carries a story.
Our designs are created to honor your moments, your colors, your joy, and the chapters that shape who you are. Each jewel is meant not only to shine beautifully, but to hold meaning — to feel personal, emotional, and deeply yours.
Luisa Alexander is fine jewelry you live with, love, and pass on.
Quality that lasts. Stories that stay.
Built, Led, and Driven by Women
Luisa Alexander is a women-led brand, created by mothers and creators who design with a deeply feminine perspective — intuitive, emotional, and detail-driven. Our pieces carry the sensitivity and strength of women, crafted with the understanding that jewelry is more than adornment; it’s identity, memory, and meaning. Fine jewelry shaped by women, for women.
Sara Rabinovitz: A quiet eye for beauty
Sara Rabinovitz is the founder and designer behind Luisa Alexander, a woman whose love for color, detail, and craftsmanship has shaped the brand from day one. As a mother of five, her approach to design is rooted in real life — in sensitivity, intuition, and the small moments that inspire her every day.
Sara’s process is simple and sincere: she sketches by hand, chooses each stone personally, and focuses on creating pieces that feel thoughtful, wearable, and timeless. Her background in fashion and her natural eye for balance guide every decision, giving each piece a sense of intention and quiet elegance.
Quality is central to her philosophy. She believes in investing in better materials, better stones, and meticulous craftsmanship — not for extravagance, but to create jewelry that lasts and carries meaning through time.
What she designs is not just jewelry.
It’s a reflection of the women who wear it — their stories, their colors, their moments, their lives.
Luisa Alexander is simply Sara’s way of sharing that beauty, one piece at a time.
Frida: the balance behind the brand
Frida is the steady force that keeps Luisa Alexander grounded. As a mother and a natural organizer, she brings clarity, structure, and intention to every part of the brand’s operation. She oversees the administrative and operational heartbeat of the company — from managing orders and logistics to safeguarding the systems that keep everything running smoothly.
Where Sara dreams in color, Frida brings those dreams to earth.
She analyzes each decision carefully, establishes healthy boundaries, and ensures that every step taken is aligned with long-term growth and integrity. Her ability to anticipate needs, refine processes, and guide the brand with a calm, thoughtful presence makes her an essential part of Luisa Alexander.
Frida’s role is more than operational; it’s stabilizing, strategic, and deeply supportive. She is the balance behind the brand — the quiet strength that allows creativity to flourish.